Advantage Brand and Identity
Advantage offers cleaning and sanitation programs to the foodservice industry. They offer ultra customized service and friendly, supportive technician support. I created a brand with a reliable, clean and friendly sensibility. Dynamic images of water interplay with a calm and supportive grid. The Advantage logo uses the triangular A shape to compliment the logotype with a hint of simple bravado.
I designed a range of materials: business system, sales sheets, website, service apps, trade show graphics, training videos, and product packaging. From the look and feel, to the user journey, and consistent brand tone, I designed a brand that is clean, simple, and user friendly.

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